Create professional, store-ready screenshots for the Apple App Store and Google Play that are optimized for conversion — not just aesthetics. Device frames, AI-written slide copy, and every required dimension, generated automatically.
App store screenshots are the collection of images — typically between 3 and 10 — that appear on your app's product page in the Apple App Store or Google Play Store. They are the first, and often the only, visual element a potential user examines before deciding whether to download your app or move on to a competitor.
Unlike a website where you can tell a nuanced brand story across many pages, you have a matter of seconds on an app store product page. Users swipe. They compare. They make snap judgments based almost entirely on what your screenshots communicate in their first two seconds of attention.
According to research published by SplitMetrics, screenshots account for approximately 50% of all the information that drives a user's download decision — outweighing the app name, ratings, reviews, and even the app description. StoreMaven's analysis of over 5 billion impressions found that the first screenshot alone can increase or decrease conversion rates by as much as 40%.
Not all screenshots serve the same purpose. Understanding the distinction between the two primary screenshot strategies is essential before designing your first slide.
Feature showcase screenshots highlight specific functionality of your app — showing the UI in context, often accompanied by short captions that explain what the user is looking at. These work best for apps with a complex feature set where users need to understand what the app actually does before they commit to a download. Productivity apps, project management tools, and finance apps tend to rely on this format.
Story-mode screenshots treat the full collection as a single narrative — each slide flows visually and thematically into the next, often with a continuous background or a shared visual thread. This approach is highly effective for consumer apps, games, and lifestyle apps where emotional appeal and visual energy matter more than technical explanation. The first screenshot hooks. The subsequent ones build desire. The final one calls to action.
TrueStore's AI screenshot generator is trained on both formats. When you input your app details, the system determines which approach will perform better for your app's category and target audience, then executes a full campaign in the appropriate style.
Apple also offers app previews — short autoplay videos (15–30 seconds) that appear before screenshots in the carousel. While previews can be effective for demonstrating dynamic functionality like games or fitness apps, they require significantly more production effort and are optional.
Screenshots, by contrast, are required for every app submitted to either store. They are static, faster to produce, and just as effective — often more so — because they give users full control over what they look at and for how long. This is the format TrueStore specializes in generating automatically.
For most developers and small app teams, creating a set of app store screenshots manually is a multi-day project. It involves graphic design software (Figma, Sketch, Photoshop), finding the correct device frame templates, writing caption copy, aligning layouts, exporting at multiple resolutions, and then often repeating the entire process when a new iPhone model is released or when an A/B test reveals the screenshots aren't converting.
Here's a realistic breakdown of what manual screenshot production actually costs:
For a solo developer, this represents a full working week per app launch — time that cannot be spent building features, acquiring users, or improving retention. For an agency managing 20+ apps, the cost becomes prohibitive without significant tooling.
This is precisely the problem TrueStore's AI app screenshot generator was built to solve. Not to produce "good enough" screenshots quickly — but to produce better screenshots than most teams produce manually, in a fraction of the time.
Before AI-powered tools existed, developers relied on generic screenshot templates from sites like Canva, Creative Market, or Envato. While templates solve the design effort, they introduce a different problem: every template has been used by hundreds of other apps. Users — especially frequent app store browsers — develop a visual literacy that lets them recognize generic template designs instantly, which undermines trust and perceived quality.
More importantly, generic templates are not optimized for conversion. They're optimized to look good in a template marketplace. The caption placement, visual hierarchy, headline length, and information density that perform best in A/B tests are very different from what looks appealing in a Canva thumbnail. TrueStore generates screenshots with conversion-first principles embedded in the AI's decision-making — not just aesthetics.
A complete screenshot production system — not just a template picker. Every feature is designed around one goal: more downloads.
The AI analyzes your app's category, features, and target audience to plan a complete screenshot narrative — deciding which features to show, in what order, and with what messaging angle.
Choose from iPhone 15 Pro, iPhone 14, Pixel 8, Samsung Galaxy S24, iPad Pro, and more. All frames are pixel-accurate and updated with every hardware release.
Every screenshot gets a headline, supporting copy, and visual callout — written to convert. Short, punchy, benefit-led language that communicates value in under 2 seconds.
Export the right pixel dimensions for every device type across App Store and Google Play in one click. No manual resizing, no Figma exports, no design software required.
Don't like one slide? Re-generate it independently without losing the rest of your campaign. Edit copy, swap layouts, or change the visual focus on any slide.
Generate localized screenshot sets for different markets. Caption translation and re-layout for RTL languages is handled automatically — critical for App Store localization.
Three steps from zero to a complete, export-ready screenshot campaign.
Start by entering your app's name, category, platform (iOS, Android, or both), and a brief description of what it does and who it's for. You can also paste in your existing app store listing or a list of core features — the AI uses all of this context to plan the most effective screenshot narrative for your specific app. This step takes approximately 60 seconds. You don't need to upload any screenshots, provide any design files, or have any creative brief prepared. The system works from a plain-text description.
Once your app is described, TrueStore's AI analyzes the input and makes a series of decisions automatically: which features to highlight on each slide and in what order, what messaging angle will resonate most with your target audience, which visual layout (caption-left, caption-overlay, split-screen, etc.) is appropriate for each slide, what device frame to use, and what caption headline and supporting copy to write for each screenshot. The AI draws on training data from thousands of high-performing app store listings across every major app category — from productivity and finance to games and health. The entire generation process takes approximately 90 seconds and produces a complete set of 8–10 screenshots.
Every generated screenshot can be reviewed in the TrueStore editor. You can re-generate individual slides without affecting the others, edit any caption text, swap device frames, adjust color schemes, or reorder slides. When you're satisfied, export with one click. TrueStore automatically produces files at every required dimension for your target platforms — iPhone 15 Pro Max, iPhone 8 Plus, iPad Pro, Google Play phone, Google Play tablet, and more. Files are delivered as a ZIP containing properly named, correctly sized PNGs ready for direct upload to App Store Connect or the Google Play Console.
The biggest difference between TrueStore's AI screenshot generator and a traditional template tool is scene planning. Most template tools give you a blank canvas with a device frame and ask you to fill it. That puts the hardest part of screenshot creation — deciding what to show and how to say it — entirely on you.
TrueStore's scene planning engine approaches your screenshots the way a conversion rate expert would. It starts with a strategy question: What is the single most important thing this app does for its users, and how can we communicate that in under 2 seconds? The answer to that question becomes your first screenshot.
Your first screenshot — also called the hero screenshot — is the most important creative asset in your entire app store listing. It's visible in search results. It's the default view when a user taps your app in category charts. It is, quite literally, your first impression.
The hero screenshot must do three things simultaneously: communicate the core value proposition, establish visual brand identity, and create enough curiosity that the user wants to see more. TrueStore's AI evaluates dozens of potential first-screenshot concepts for your app category and selects the approach with the highest predicted conversion rate based on historical performance data.
For a task management app, the hero might focus on the satisfaction of completion — a clean, uncluttered view of a checked-off list with a headline like "Everything done. Nothing missed." For a meditation app, it might focus on the feeling of calm with a visually serene color palette and minimal UI. For a finance tracker, it might lead with a key metric — "Saved $487 this month" — that immediately communicates concrete value.
After the hero screenshot establishes the top-line value, slides 2 through 4 are where users who are genuinely interested go deeper. This is where you explain how the app delivers on its promise. Each slide in this range should answer a different "how does it work?" question.
A common mistake here is trying to show too much on a single slide — multiple features, multiple UI states, multiple data points. TrueStore's AI enforces a one-concept-per-slide rule during generation. If your app has 8 notable features, the AI selects the 3–4 most compelling for this section and plans dedicated slides for each, leaving the rest for later in the campaign or the app description.
The later slides in your screenshot set are seen by users who are already interested — the ones who are close to downloading. This is where you push them over the line. TrueStore's AI plans these slides around three elements: social proof (user testimonials, ratings, number of users), differentiation (why your app vs. a competitor), and the close (a clear call to action like "Join 500,000 users" or "Start free today").
Not every app needs all 8–10 screenshots, and TrueStore's AI is calibrated not to pad campaigns unnecessarily. If your app's value can be communicated effectively in 5 strong screenshots, the AI will generate 5 — not 10 mediocre ones. Quality over quantity has a measurable positive impact on scroll-through rate.
Every screenshot has a visual element (the UI) and a text element (the caption). Most app developers underestimate how important the caption is. In A/B tests, changing only the caption text — with no visual changes — has produced conversion rate improvements of 15–25%.
TrueStore's caption generation model is trained on headline principles from direct response copywriting, adapted specifically for the app store context. The system generates captions that are:
TrueStore generates every size automatically. Here are the current requirements for App Store and Google Play.
| Device / Type | Dimensions | Aspect Ratio | Notes |
|---|---|---|---|
| iPhone 15 Pro Max (Required) | 1290 × 2796 px | 9:19.5 | Required for all apps |
| iPhone 8 Plus (Required) | 1242 × 2208 px | 9:16 | Legacy required size |
| iPad Pro 12.9" (3rd gen+) | 2048 × 2732 px | 3:4 | Required if iPad supported |
| iPad Pro 12.9" (2nd gen) | 2048 × 2732 px | 3:4 | Older iPad support |
| iPhone 14 Pro | 1179 × 2556 px | 9:19.5 | Dynamic Island |
| Google Play Phone | 1080 × 1920 px | 9:16 | Min 320px, max 3840px |
| Google Play 7" Tablet | 1200 × 1920 px | 5:8 | For tablet listing |
| Google Play 10" Tablet | 1600 × 2560 px | 5:8 | For tablet listing |
| Google Play Feature Graphic | 1024 × 500 px | 2.048:1 | Shown in search results |
| Apple Watch (44mm) | 368 × 448 px | 9:11 | If watchOS app |
TrueStore handles all of this automatically.
When you generate screenshots with TrueStore, you never need to look up dimension requirements. The system knows which sizes are required vs. optional, generates each at the correct pixel dimensions, and packages them correctly for upload. Device frames are updated whenever Apple or Google releases new hardware.
Apple requires at minimum two screenshot sizes for iPhone apps submitted to the App Store: the 6.9-inch (iPhone 15 Pro Max, 1290 × 2796 px) and the 5.5-inch (iPhone 8 Plus, 1242 × 2208 px). If you only submit one set, Apple will scale them to fill the other sizes — but this often results in visual distortion, mis-aligned text, or clipped UI elements that make your listing look unprofessional.
For apps that support iPad, a separate set of iPad screenshots is required. Apple will not auto-generate iPad screenshots from iPhone ones. If you fail to provide iPad screenshots, your app will either be rejected from iPad-specific categories or will display low-quality scaled images.
Google Play's requirements are more flexible — a minimum of 2 and a maximum of 8 screenshots per device type, with a minimum dimension of 320 px on the shorter side and a maximum of 3840 px on the longer side. However, Play Store algorithm data consistently shows that listings with 6–8 high-quality screenshots outperform those with 2–3 screenshots in both organic and paid acquisition.
For most apps, portrait (vertical) orientation is the right choice. Portrait screenshots take up more vertical space on a product page, which increases visual presence. They also align naturally with how most mobile apps are used.
Landscape screenshots are appropriate for apps that are primarily used in landscape mode — games, video players, navigation apps, and certain productivity tools. The Apple App Store will display landscape screenshots at a smaller size, but this is acceptable if the actual app interface is landscape-first.
TrueStore's AI automatically detects your app's likely orientation based on category and description, and generates screenshots in the appropriate aspect ratio without requiring you to specify this manually.
After analyzing thousands of A/B tests and high-performing app store listings across every major category, a consistent set of screenshot best practices emerges. These aren't opinions — they're patterns backed by conversion data. TrueStore's screenshot generator is trained on these principles, so they're built into every campaign it produces.
The most common mistake in app store screenshot copy is describing what the app does rather than what the user gets. "Advanced task management with AI prioritization" is a feature description. "Finally, a to-do list that actually gets things done" is an outcome description. The second version converts better because it connects to the user's desired state — the feeling of accomplishment and reduced stress — rather than the technical capability.
For every screenshot headline, ask yourself: is this telling the user what the app does, or what the user's life will look like when they use it? The latter is almost always more compelling.
Some developers create conceptual mockups — polished illustrations or graphic design compositions — instead of actual app UI. While these can look visually impressive, they consistently underperform in A/B tests because they create a trust problem. Users who see a beautifully designed mockup, download the app, and then find the actual UI looks different feel deceived. This leads to immediate uninstalls and negative reviews.
The best approach is to use real app UI, placed in a device frame, with added caption overlays. The device frame provides polish and context. The caption adds clarity. The real UI builds trust. TrueStore's generator is designed to work with your actual app screenshots — you provide the UI, the AI provides the context, framing, and copy.
Your screenshot set should feel like a cohesive collection, not a random assortment of images. This means consistent use of color (typically 1–2 brand colors plus a neutral background), consistent font family and sizing for captions, consistent device frame style, and a visual flow that rewards users for swiping from left to right.
When visual consistency breaks down — when slide 3 looks dramatically different from slides 1 and 2 in terms of color, layout, or style — users experience a subtle jarring effect that undermines confidence in the app's polish. TrueStore's AI maintains visual consistency automatically across every slide in a generated campaign.
Screenshots are seen at two very different scales: thumbnail size in search results (where they're roughly the size of a postage stamp) and full-screen size when a user taps to zoom in. Most developers optimize for one or the other — but rarely both.
Thumbnail optimization means: large, bold text; high contrast; a single dominant image element that reads clearly at small size; no small text or intricate design details that get lost at scale. Full-screen optimization means: rich detail, polish, and supporting copy that rewards users who look closely.
TrueStore's layout algorithms ensure caption text is large enough to be legible at thumbnail scale while maintaining visual balance at full size.
The single most important thing you can do after launching your screenshots is test them. Both the Apple App Store (via Product Page Optimization) and Google Play (via Store Listing Experiments) offer built-in A/B testing for screenshots. Apps that regularly test and iterate on their store listings consistently outperform those that don't.
With TrueStore, generating a variant set for A/B testing takes minutes rather than days — which removes the main friction point that prevents most developers from testing at all. Generate two different screenshot campaigns, upload both to your store's experiment tool, and let the data determine which approach drives more downloads.
If your app is available in multiple markets, localized screenshots consistently outperform English-only screenshots in non-English-speaking markets by a significant margin. Studies show 20–35% higher conversion rates for localized screenshots in markets like Japan, Germany, France, and Brazil.
Localization doesn't just mean translating the caption text. It means adapting the messaging, changing the featured UI language, and sometimes adjusting the visual approach to cultural preferences in specific markets. TrueStore supports multi-language screenshot generation with automatic text translation and caption relayout — including RTL support for Arabic and Hebrew markets.
One of the most overlooked ASO opportunities is updating screenshots after a major feature release. If your app ships a significant new feature that would be a selling point for new users, adding or replacing screenshots to showcase it can drive meaningful conversion improvements. With TrueStore, re-generating a single slide to feature a new capability takes less than 2 minutes.
Most of these mistakes are invisible to developers — but users notice immediately.
Apple requires separate screenshot submissions for iPhone 6.9", iPhone 5.5", and iPad 12.9". Using the wrong resolution causes your screenshots to appear blurry or incorrectly cropped. TrueStore generates each size independently.
Raw UI screenshots without device frames, captions, or visual hierarchy look unpolished and fail to communicate the value of your app. Every screenshot needs a single, clear message.
The first screenshot is your product page hero image. It's shown in search results and category lists. If it doesn't communicate your #1 value proposition immediately, users will scroll past.
Most users spend under 3 seconds on your product page before deciding to download or bounce. Screenshots 1 and 2 must be strong enough to convert a cold visitor who knows nothing about your app.
App Store screenshots are often viewed on small screens or at thumbnail size in search results. If your caption text is under 30–40pt (at screenshot resolution), it's invisible to most users.
A/B testing screenshots on both the App Store (via Product Page Optimization) and Google Play (via Store Listing Experiments) is one of the highest-ROI activities in ASO. Most developers never do it.
While the core principles of high-converting screenshots apply across both platforms, there are important strategic and technical differences between the Apple App Store and Google Play that should influence how you approach each.
The App Store displays your screenshots in a horizontal carousel. Users swipe left to right. The default view — before any swiping — shows the first screenshot on iPhone (portrait) or the first two screenshots (landscape). This makes screenshot #1 extraordinarily important, because it may be the only screenshot a significant percentage of users ever see.
Apple's product pages also tend to attract higher-intent users — people who have already searched for your app by name or category. These users are often willing to spend 10–15 seconds reviewing your screenshots in detail. This means the later slides in your campaign have real value on the App Store, and the quality of slides 4–8 can meaningfully move conversion rates.
Apple introduced Product Page Optimization (PPO) in iOS 15, allowing developers to run A/B tests on up to 3 screenshot variants simultaneously with up to 90% of traffic. This is one of the most powerful conversion testing tools in app marketing, and developers who use it systematically consistently achieve 20–40% higher conversion rates than those who don't.
Google Play displays screenshots differently depending on the device and context. In search results, Play shows the feature graphic (1024 × 500 px) prominently, followed by the first few screenshots. On the product page itself, screenshots appear in a scrollable horizontal strip below the description and ratings.
An important distinction on Google Play: the app description appears above the screenshots on the product page (unlike the App Store, where screenshots appear first). This means Google Play users often read the description before seeing the screenshots — giving your screenshots a slightly different role (reinforcing what was read) rather than leading the conversion conversation from scratch.
Google Play's Store Listing Experiments allow split testing of screenshots with precise statistical reporting. Unlike the App Store's percentage-based traffic allocation, Play Experiments can be set to run until they reach statistical significance, which is useful for lower-traffic apps.
The Google Play feature graphic (1024 × 500 px) appears at the top of your store listing and in search results. It functions more like a banner ad than a traditional screenshot — it needs to work at a glance, with minimal text, and communicate your app's core value proposition in a single image.
Most developers either ignore the feature graphic entirely (using the default gradient) or create a static illustration that doesn't adapt to different contexts. TrueStore generates feature graphics that are visually consistent with your screenshot campaign, reinforcing brand identity and driving visual recognition across the Play Store experience.
Here's what the same task actually looks like across both approaches.
| Task | Manual Design (Figma/PS) | TrueStore AI |
|---|---|---|
| First screenshot set | 6–12 hours | < 2 minutes |
| Update for new iPhone frame | 1–2 hours per slide | Automatic |
| Add localization (per language) | 4–8 hours | < 5 minutes |
| Generate A/B test variant | 3–6 hours | < 2 minutes |
| Export all required sizes | 1–3 hours | Instant (1 click) |
| Re-generate single slide | 30–60 min | < 30 seconds |
| Design skill required? | Yes (Figma/PS) | No |
| Copywriting skill required? | Yes | No |
| Template recognition risk? | High (generic templates) | None (unique per app) |
TrueStore's screenshot generator is used by every type of mobile app publisher — from solo developers launching their first app to enterprise teams managing portfolios of hundreds.
Solo developers and small indie teams use TrueStore because they don't have a dedicated designer. They're building the app themselves and need professional-quality marketing assets without learning design software or hiring a freelancer. TrueStore removes the design and copywriting skills barrier entirely, letting developers focus on what they do best: building the product.
Agencies managing multiple app clients use TrueStore to scale their ASO production capacity without scaling headcount. What previously required a dedicated designer spending two full days per client can now be done in 30 minutes — enabling agencies to handle 4–6x more clients with the same team. The localization features are especially valuable for agencies with international clients.
SaaS companies with mobile apps use TrueStore to keep their App Store and Google Play listings current with their rapidly evolving product. When the product team ships a major feature update, the marketing team can generate new screenshots the same day — rather than waiting weeks for a design cycle to catch up with the product.
Professional ASO consultants use TrueStore to generate rapid variants for A/B testing, execute screenshot refresh campaigns for client apps, and produce localized screenshot sets at scale. The tool's ability to generate test variants quickly is particularly valuable for data-driven ASO work, where the ability to test 10 different screenshot hypotheses per month rather than 1–2 has a compounding impact on long-term performance.
First-time app developers use TrueStore to give their initial submission a professional, polished appearance that competes effectively against established apps in the same category. Without TrueStore, first-time developers typically launch with low-quality screenshots that immediately signal to users that the app is amateur — regardless of how good the underlying product actually is. TrueStore levels the playing field.
Screenshots are crucial — but they're more effective when they're part of a fully optimized listing.
AI-generated screenshot campaigns for App Store and Google Play. Device frames, slide copy, and all required sizes.
Generate launch-quality app icons in minimal, gradient, 3D, and mascot styles at every required dimension.
Keyword research, title scoring, competitor gap analysis, and positioning strategy to rank higher in search.
AI-written app descriptions, taglines, and keyword lists that communicate value and satisfy the algorithm.
Join 2,400+ developers who've replaced manual screenshot production with TrueStore.
"I used to spend an entire weekend on screenshots every launch. TrueStore does it in 8 minutes. The quality is honestly better than what I was producing manually."
"We ran an A/B test with TrueStore-generated screenshots vs. our old ones. 31% improvement in conversion rate. That's real revenue."
"The multi-language screenshot generation alone saves my team 6–8 hours per localization. We localize into 12 languages. The math is obvious."
"The device frames are always up to date. I don't have to scramble every time Apple releases a new iPhone to find the right template. It just works."
Everything you need to know about creating high-converting app store screenshots.
An app screenshot generator is a tool that automates the creation of app store screenshots — the images that appear on your App Store or Google Play product page. Instead of manually designing each screenshot in design software like Figma or Photoshop, a screenshot generator handles layout, device framing, caption writing, and resizing automatically. TrueStore's AI screenshot generator goes further by also planning the narrative and messaging strategy of your screenshot campaign based on your app's features and target audience.
For the Apple App Store, the two required sizes are: 1290 × 2796 px (iPhone 15 Pro Max, 6.9-inch) and 1242 × 2208 px (iPhone 8 Plus, 5.5-inch). If your app supports iPad, you'll also need 2048 × 2732 px (iPad Pro 12.9-inch). Apple regularly updates required sizes with new device releases. TrueStore automatically generates screenshots at all required and recommended dimensions, including new device sizes as they're released.
Apple allows up to 10 screenshots per device type. Most high-converting App Store listings use 6–8 screenshots. Fewer than 5 is usually insufficient to tell a complete product story. More than 8 risks losing users' attention on the later slides before they hit the download button. TrueStore's AI plans the optimal number of slides for your app's complexity and category — it won't pad a campaign with unnecessary slides just to reach a number.
Yes. If your app supports iPad, the App Store requires a separate set of iPad screenshots at 2048 × 2732 px (iPad Pro 12.9-inch, 3rd generation or later). Apple will not accept iPhone screenshots scaled to iPad dimensions. iPad screenshots give you the opportunity to showcase your app's tablet-optimized interface and additional real estate. TrueStore generates iPhone and iPad screenshot sets independently, optimizing layout and composition for each form factor.
Yes. TrueStore generates screenshots for both the Apple App Store and Google Play in a single workflow. Google Play phone screenshots (minimum 320 px, maximum 3840 px per side), 7-inch tablet, 10-inch tablet, and the feature graphic (1024 × 500 px) are all supported. Google Play's requirements are more flexible than the App Store's, but TrueStore still enforces quality standards and best practices for each format.
No. TrueStore is specifically designed to be used by developers and marketers without design backgrounds. You input your app description and features in plain text, and the AI handles all design decisions — layout, typography, color, composition, device framing, and visual hierarchy. The editing interface allows you to adjust any element post-generation, but the defaults produced by the AI are production-ready and do not require design modification.
TrueStore's caption generation model is trained on principles from direct response copywriting adapted for the app store context. The AI writes captions that are benefit-led (focusing on what the user gets, not what the app does), short and scannable (under 6 words for primary headlines), concrete and specific (using numbers and outcomes over vague adjectives), and emotionally connected to the user's desired state. The AI also varies caption style across slides — a single caption style repeated 8 times becomes repetitive and loses impact.
Yes. TrueStore supports multi-language screenshot generation for localized App Store and Google Play listings. You specify which languages you need, and the system translates caption text, reflows typography to accommodate different text lengths (German and Finnish, for example, tend to require wider text areas than English), and handles right-to-left layout for Arabic and Hebrew. This is one of the highest-ROI features for apps with significant non-English markets.
Apple offers Product Page Optimization (PPO), accessible in App Store Connect, which allows you to test up to 3 screenshot variants with up to 90% of traffic. Google Play offers Store Listing Experiments for the same purpose. To run a test, you need a second (or third) complete screenshot set. With TrueStore, generating a variant campaign takes under 2 minutes — the main friction point that prevents most developers from testing is eliminated. We recommend testing one variable at a time (e.g., a different hero screenshot angle) rather than changing everything simultaneously.
TrueStore's device frame library is updated whenever Apple or Google releases new hardware. This means new device frames are available immediately when a new iPhone, iPad, or flagship Android device launches — you don't need to hunt for updated mockup templates. Re-generating screenshots with the updated device frame takes a single click.
App previews are short autoplay videos (15–30 seconds) that appear in the App Store screenshot carousel and can show your app in dynamic motion. Screenshots are static images. Both are valid and serve different purposes — previews are excellent for games and apps with complex animations that are hard to communicate statically; screenshots are more universally effective and required for all apps. TrueStore specializes in screenshot generation. App preview video production is outside the scope of the current tool.
The AI generation process itself takes approximately 90 seconds after you submit your app description. Including the time to review, make any edits, and export, most users complete a full screenshot set in under 10 minutes — compared to 8–16 hours for manual design from scratch.
Yes. You can use TrueStore to generate entirely new screenshot campaigns as alternatives to your existing ones, or to generate specific slides to replace underperforming ones in your current set. The tool doesn't require you to start from scratch — you can describe what you want to improve about your current screenshots and generate targeted improvements.
Screenshots don't directly affect search ranking algorithms in the traditional sense — the App Store's search algorithm is primarily driven by keyword relevance, ratings, and conversion rate signals. However, conversion rate is one of the most important ranking signals for both App Store and Google Play. Higher-quality screenshots lead to better conversion rates, which leads to higher organic rankings. It's an indirect but very powerful relationship. Improving your screenshots is one of the fastest ways to improve your overall ASO performance.
TrueStore exports screenshots as high-quality PNG files — the format required by both App Store Connect and the Google Play Console. Files are delivered in a ZIP archive with consistent naming conventions that make upload straightforward. Each file is named with the device type and slide number for easy organization.
Limits depend on your TrueStore plan. The free tier allows a limited number of screenshot generations per month so you can evaluate the quality before committing. Paid plans start at $19/month and include significantly higher or unlimited generation capacity, depending on the tier. See the TrueStore pricing page for current plan details.
Generate your first high-converting screenshot campaign in under 2 minutes. Join 2,400+ developers who switched to TrueStore.