ASOdesk is a reasonable starting point for keyword tracking, which is exactly why it's worth being clear about what it doesn't do before treating it as a full ASOdesk alternative.
What Is ASOdesk?
ASOdesk is an ASO analytics platform offering keyword tracking, ranking history, and some review management features, generally positioned toward indie and mid-size developers rather than large enterprise teams.
What Is TrueStore?
TrueStore is also built with indie developers in mind, but on the generation side rather than analytics: producing screenshots, icons, and listing copy directly, with keyword research built into that workflow rather than offered as a separate reporting layer.
Tracking vs. Producing
ASOdesk tells you how your existing keywords, rankings, and reviews are performing over time — useful once you have a listing live and want to monitor it. It doesn't generate the screenshots, icon, or copy that listing is built from.
TrueStore is most useful earlier in the process: building or substantially refreshing a listing when you don't have design or copywriting resources, with the AI handling both the creative and the keyword-aligned metadata in one pass.
Which Should You Pick?
If you already have a finished listing and want ongoing keyword and ranking analytics on a budget, ASOdesk covers that ground well. If you're building or overhauling the listing itself, TrueStore solves the production problem first — see our guide to App Store listing optimization mistakes for what to check once assets are live.