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ASO Guides & Growth Playbooks
Practical app store optimization advice from the TrueStore team. No fluff — just tactics that move the needle.
The Complete Guide to App Store Screenshots in 2026
Your screenshots are the first thing potential users see — and the biggest lever you have for improving conversion. Here's how to get them right.
How to Find ASO Keywords That Actually Rank Your App
Most apps are invisible on the App Store not because they're bad, but because nobody can find them. Here's how to build a keyword strategy that changes that.
Writing App Store Descriptions That Turn Browsers into Downloaders
Most app descriptions are wasted space. Here's how to write copy that actually works — structured, scannable, and persuasive without being salesy.
Why Your App Icon Is Your Most Important Marketing Asset
Before anyone reads your description or taps into your screenshots, they see your icon. It's a 1024×1024 pixel pitch for why your app deserves a spot on their home screen.
ASO for App Store and Google Play: What's Different, What's the Same
Running your app on both iOS and Android means playing by two different sets of rules. Here's what you need to know about optimizing for both stores without wasting effort.
How AI Is Transforming App Store Optimization in 2026
AI can't replace your understanding of your users — but it can dramatically compress the time it takes to go from idea to a fully optimized store listing.
5 ASO Mistakes That Are Quietly Killing Your Downloads
After looking at hundreds of app store listings, the same avoidable mistakes come up again and again. Here are the five that cost developers the most downloads.
How to Write an App Title and Subtitle That Ranks and Converts
Your title and subtitle are the two highest-weight keyword fields you have. Most apps use them poorly. Here's the framework that maximizes both ranking and conversion.
A/B Testing Your App Store Listing: What Actually Moves the Needle
Gut feelings get you to a good listing. Data gets you to a great one. Here's how to run app store A/B tests that produce reliable, actionable results.
App Store Localization: Grow Downloads Without Building New Features
The English-speaking market is only about 25% of global app downloads. Localizing your store listing — without touching a line of code — is often the fastest path to international growth.
How to Get More App Store Reviews — Without Breaking the Rules
A 4.8-star rating with 2,000 reviews converts dramatically better than a 4.5 with 40. Here's how to close that gap without violating App Store guidelines.
How the App Store Search Algorithm Actually Works in 2026
Apple and Google don't publish their ranking algorithms. But years of testing and data have revealed a consistent picture. Here's what we know, what we think, and what you should act on.
How to Get Featured on the App Store: A Realistic Guide
Getting featured on the App Store isn't purely luck — there are concrete things you can do to increase your chances. Here's the realistic guide to earning an editorial slot.
Choosing the Right App Store Category: More Strategic Than You Think
Category selection feels like a checkbox, but it directly affects your competitive ranking set and browse discoverability. Here's how to think about it strategically.
Screenshot Design Principles That Can Triple Your Conversion Rate
There's a consistent set of design principles behind screenshots that convert at 5%+ versus those that sit at 1%. Here's what separates them — and how to apply it to your own listing.