If you're evaluating SplitMetrics alternatives, it helps to separate two related but distinct jobs: producing screenshot and copy variants, and running structured experiments on them. SplitMetrics and TrueStore each cover one side of that.
What Is SplitMetrics?
SplitMetrics is an A/B testing platform built for running structured experiments on App Store product pages and Google Play store listings — testing screenshots, icons, and descriptions at scale, typically used by larger teams running continuous conversion-rate optimization programs.
What Is TrueStore?
TrueStore generates the variants that get tested in the first place. Its AI screenshot generator can produce multiple on-brand screenshot campaigns quickly, which is useful both as a finished listing and as raw material for A/B testing.
Testing Infrastructure vs. Creative Supply
SplitMetrics' value depends on having enough traffic to reach statistical significance and enough creative variants worth testing — see our A/B testing guide for the sample-size math. It doesn't generate the screenshots or copy itself.
TrueStore fills that gap: producing new screenshot and copy variants in minutes rather than briefing a designer for each round, whether you're testing with a dedicated platform or using Apple's and Google's native experiment tools directly.
Which Do You Need?
If you already have meaningful organic traffic and want a dedicated platform for running and analyzing structured experiments, SplitMetrics is purpose-built for that. If you need the actual creative variants to test — or just a finished listing without a testing program at all — TrueStore is the more direct starting point.